You might say: why? Surely, at Wilmink Engine Parts, the product specialists and buyers know the way to the right engine parts. Certainly those of the established A-brands, anywhere in the world. So why do we have our line of parts in the recognisable blue packaging? What makes this house brand so special?

It is mainly in the price-quality ratio. Added value and even more personal service. With our Private Label, you can ask for that one part, specially adapted for you, which the A-brands might not normally sell. Or just don't think of it.

Private Label, not just any 'house brand'

Without those A-brands, of course, it won't work. Thanks to all the knowledge and experience at Wilmink, the compilers of the Private Label range know exactly the strengths of all manufacturers and suppliers for the aftermarket. With Private Label parts, you can count on a minimum of OE quality. At a competitive price, too. Nice touch: if something you are looking for does not yet exist, feel free to ask for it. Think of valves for a classic engine that are no longer available through our suppliers. Our Private Label team will then research good producers without weak spots.

Fully compliant with strict OE qualifications

Before a new product can be called 'Wilmink private label', it undergoes a series of strict tests. Accurately determining the exact size is just the beginning; Wilmink's specialists also assess other important properties, such as the material used, the finish down to the smallest detail, and possibly the type of coating. You never determine those kinds of critical ratings at a glance. A good example? Valves. These may look solid and reliable on the outside if you look at them superficially; you don't know everything until you have also scrutinised the inside.

For price-conscious customers who choose Private Label, in addition to top quality, what counts are: fast delivery time and permanent availability. Once you get used to our Private Label, you won't want anything else. In short: using the obvious term 'private label' would be selling Wilmink Private Label short.

Private Label is at home in all product groups

Such as a wide range of valves, gaskets, pistons, cylinder head bolts and camshafts. And besides these 'Big Five' there is more, which can be found in our webshop.

Click here for our Private Label range

Curious about the whole story?

Also, read the slightly longer article in the magazine 'Passion for Parts'. An anniversary edition to celebrate the 125th anniversary of Wilmink Engine Parts. The article about Private Label parts is very tellingly called: Critical, price-conscious and smart. Then you choose Private Label.